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mdf board
Skip itSoft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.19–$27.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,384avg incumbent reviews — the moat a new listing must climb
Market size
Okay$111K$111K/yr · 311K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.0%90-day search growth — must beat 0% to launch