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mayco stroke and coat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great205.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.49avg listing price — sweet spot $15–$100
Market size
Okay$251K$251K/yr · 75K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$21.38–$215.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price