46
markers for journaling
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.37–$33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,853.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 154K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand