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marker sketchbook
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.26avg listing price — sweet spot $15–$100
Price range
Good$6.13–$30.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$192K$192K/yr · 259K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,666.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand