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mardi gras table decorations
Skip itSoft demand (-92.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great160.22avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$8.15–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 51K searches
Growth
Bad-92.7%90-day search growth — must beat 0% to launch