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mardi gras ribbon
Skip itSoft demand (-93.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.14–$22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.96avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$30K$30K/yr · 75K searches
Growth
Bad-93.9%90-day search growth — must beat 0% to launch