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mardi gras feathers
Skip itSoft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.79–$35.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 41K searches
Growth
Bad-88.6%90-day search growth — must beat 0% to launch
Signals High Returns