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magnetic sheet
Worth a lookShows low returns (1.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$965K$965K/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Price range
Good$4.09–$31.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,648avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand