58
magnet roll
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Price range
Great$5.14–$80.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay3,429.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 92K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand