38
magic glue
Skip itSoft demand (-35.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Review moat
Bad4,628.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad$7.04–$16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 46K searches
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier