40
madeira embroidery thread
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.45avg listing price — sweet spot $15–$100
Price range
Great$7.73–$85.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,608.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 127K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality