44
loop yarn
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good513.21avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$5.68–$32.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad$76K$76K/yr · 297K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.3%90-day search growth — must beat 0% to launch