40
loom hook
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,343.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.76–$22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.15avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 107K searches
Growth
Bad-50.1%90-day search growth — must beat 0% to launch