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liver of sulfur
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Price range
Good$10.85–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,234avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 50K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand