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live moss
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.72–$30.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good$283K$283K/yr · 358K searches
Review moat
Okay1,501.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand