Skip to content
56

linen paper

Worth a look

Shows a sweet-spot price point ($20.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 39Conversion 76Competition 70Returns 76Price range 71Avg price 89Brand share 39Review moat 78Quality gap 35

Avg price

Great$20.43

avg listing price — sweet spot $15–$100

Review moat

Great447.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$7.01–$34.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$160K

$160K/yr · 106K searches

Products