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linen fabric
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Review moat
Great396.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Price range
Good$5.88–$37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 572K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale