30
lime green wrapping paper
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Price range
Good$7.96–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Review moat
Okay2,155.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 29K searches