55
lightweight fusible interfacing
Worth a lookShows low returns (0.8%), but soft demand (-12.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.51avg listing price — sweet spot $15–$100
Review moat
Good864.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.30–$133.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$433K$433K/yr · 127K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch