51
light table
Worth a lookShows a sweet-spot price point ($63.77 avg), but soft demand (-10.3% this quarter) keeps it on the watch list.
Avg price
Great$63.77avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$534K$534K/yr · 517K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,089.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.32–$435.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price