41
light blue tissue paper
Skip itPrices mostly outside the sweet spot ($4.89–$8.80) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good823.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.71avg listing price — sweet spot $15–$100
Market size
Bad$49K$49K/yr · 62K searches
Price range
Bad$4.89–$8.80cheapest to priciest tracked listing — scored on the share inside $15–$100