45
leveling table
Skip itSoft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.61avg listing price — sweet spot $15–$100
Price range
Incredible$20.11–$66.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good575.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 66K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch