36
letterpress machine
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$98.95avg listing price — sweet spot $15–$100
Market size
Good$628K$628K/yr · 682K searches
Review moat
Good1,053.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$7.55–$295.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price