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letter stencils 4 inch
Skip itPrices mostly outside the sweet spot ($5.86–$15.16) — this niche doesn't clear our bar today.
Review moat
Good529.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 62K searches
Price range
Bad$5.86–$15.16cheapest to priciest tracked listing — scored on the share inside $15–$100