48
letter stencils 3 inch
Skip itPrices mostly outside the sweet spot ($5.18–$13.79) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great452.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Market size
Bad$53K$53K/yr · 62K searches
Price range
Bad$5.18–$13.79cheapest to priciest tracked listing — scored on the share inside $15–$100