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Launch itA $1.1M/yr market growing +38.4% this quarter with returns at 1.8% — clears our launch bar.
Market size
Great$1.1M$1.1M/yr · 2.2M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,400.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$5.02–$19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.80avg listing price — sweet spot $15–$100