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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$29.20avg listing price — sweet spot $15–$100
Review moat
Great143.06avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.81–$59.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$176K$176K/yr · 41K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand