50
leaf hole punch
Worth a lookShows a thin review moat (195 avg reviews), but a small market ($37K/yr) keeps it on the watch list.
Review moat
Great194.98avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Price range
Good$6.85–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 50K searches