47
layer cake
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$35.87avg listing price — sweet spot $15–$100
Review moat
Great198.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.30–$157.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$78K$78K/yr · 315K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale