57
large safety pins
Worth a lookShows searches that convert (12.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Good$573K$573K/yr · 685K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,787.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Avg price
Bad$6.52avg listing price — sweet spot $15–$100
Price range
Bad$2.76–$13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand