49
large paper
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Price range
Good$5.31–$40.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,338.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 98K searches
Signals No Dominant Brand