56
large paint brush
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.74–$25.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 166K searches
Review moat
Okay3,555.34avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.97avg listing price — sweet spot $15–$100