Skip to content
53

large letter stencils

Worth a look

Shows a sweet-spot price point ($17.77 avg), but a small market ($103K/yr) keeps it on the watch list.

Market size 25Growth 53Conversion 39Competition 80Returns 34Price range 77Avg price 82Brand share 66Review moat 66Quality gap 40

Avg price

Great$17.77

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$5.86–$45.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good842.57

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay$103K

$103K/yr · 185K searches

Products