38
large googly eyes
Skip itPrices mostly outside the sweet spot ($4.79–$10.01) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,198.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 263K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Price range
Bad$4.79–$10.01cheapest to priciest tracked listing — scored on the share inside $15–$100