57
large beads
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$4.19–$31.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,509.26avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 399K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand