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lapidary equipment
Skip itPrices mostly outside the sweet spot ($7.42–$1461.68) — this niche doesn't clear our bar today.
Review moat
Great290.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$303.10avg listing price — sweet spot $15–$100
Market size
Okay$126K$126K/yr · 63K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.42–$1461.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price