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55

knitting set

Worth a look

Shows a sweet-spot price point ($23.95 avg), but a small market ($26K/yr) keeps it on the watch list.

Market size 7Growth 19Conversion 14Competition 88Returns 57Price range 85Avg price 95Brand share 91Review moat 80Quality gap 89

Avg price

Incredible$23.95

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$9.22–$56.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great392.59

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 99K searches

Search terms