58
knife scales
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great104.88avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.12–$34.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 251K searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch