51
kiln wash
Worth a lookShows searches that convert (15.7% search→purchase), but a small market ($58K/yr) keeps it on the watch list.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great150.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$8.96–$36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 18K searches
Signals Low Review Barrier