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kids pointed scissors
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+155.9%90-day search growth — must beat 0% to launch
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,473.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.20–$17.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$26K$26K/yr · 38K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Trending