55
keychain string
Worth a lookShows low returns (1.5%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Price range
Good$3.98–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,800.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 126K searches