53
keychain hardware
Worth a lookShows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,825.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Price range
Okay$3.93–$22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$96K$96K/yr · 184K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand