49
key cutting machine
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Incredible19.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$471K$471K/yr · 355K searches
Avg price
Good$170.17avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Price range
Bad$27.05–$470.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale