52
jewelry wax
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($9.64–$619.35) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great321.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.88avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$163K$163K/yr · 65K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Price range
Bad$9.64–$619.35cheapest to priciest tracked listing — scored on the share inside $15–$100