65
jewelry pliers
Launch itA $1.7M/yr market growing +12.3% this quarter with returns at 1.8% — clears our launch bar.
Market size
Great$1.7M$1.7M/yr · 1.8M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Price range
Good$4.99–$36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,507.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality