57
jewelry hammer
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.16–$102.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Review moat
Great470.76avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 85K searches
Signals No Dominant Brand