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jacquard ribbon
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great109.24avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.00avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay$6.28–$221.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 366K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale