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iron on patches
Launch itA $1.5M/yr market growing +2.9% this quarter with returns at 1.5% — clears our launch bar.
Market size
Great$1.5M$1.5M/yr · 8.3M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.96–$32.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Review moat
Okay3,221.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale