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50

iridescent paint

Worth a look

Shows low returns (1.5%), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 31Conversion 38Competition 78Returns 85Price range 74Avg price 84Brand share 72Review moat 24Quality gap 24

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.61

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Good$2.27–$50.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,972.15

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 111K searches

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