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iridescent fabric
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great133.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.68–$24.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 97K searches